SLA Based Pricing – The Ultimate Differentiator In A Deep Market
This presentation begins with a look at the ITIL structure for service delivery offerings and the service level agreements that constitute the Utility and Warranty promise of managed services. It then defines how an organization…
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Getting Over Your Fear of Cold Calling
Calling new accounts and setting meeting appointments is one of the most difficult tasks \ most MSPs, CSPs and VARs face. In general, people hate cold calling, but it’s a useful marketing tactic when done…
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Anatomy of a Wildly Successful Digital Marketing Campaign
Presented at MSPWorld 2017 Conference in New Orleans by Angela Leavitt. Digital marketing is all the rage, and it should be. Nearly 80% of the sales cycle is now completed digitally, and smart telecom, IT and…
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How to Build a Inbound Lead Generation System For Your MSP
Presented at MSPWorld 2017 Conference in New Orleans by Aaron Mangal. Inbound marketing is using specific strategies, processes and quality content to bring potential customers to you and your product or service. Instead of the…
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